Product promos & ads

A product promo is a short, ad-shaped video — strong hook, two or three key benefits, a CTA at the end. Popcorn produces them in any orientation, with or without a host.

When to use this

• A new product, feature, or release.
• An app onboarding teaser.
• A paid social ad you’ll run on TikTok / Reels / YouTube.

Prompt pattern

Product promo for <product name or link>. Highlight <top features>. Tone: <voice>. CTA: <call to action>. <Length, orientation>.

Examples

Product promo for the wireless earbuds at https://shop.example.com/buds. Highlight: 40-hour battery, instant pairing, all-day comfort. Tone: confident, premium. CTA: “Buy now”. 15 sec, vertical.

15-second product promo for our new project management app. Hook with the pain: “Are your tasks scattered across 4 apps?” Then show our app solving it. End with “Try free for 14 days”. Vertical.

What Popp will do

1. (If you provided a URL) fetch the product page to pull features, copy, and brand cues.
2. Write a hook → benefits → CTA script.
3. Generate visuals — usually a mix of product B-roll and lifestyle shots.
4. Generate narration in the requested tone.
5. Compose with captions, animated text overlays, and any required CTA card.

Tips

• Hook hard. The first 1.5 seconds decide whether anyone watches the rest. Tell Popp what the hook is: a pain, a question, a shocking visual.
• Pick a small number of features. A 15-second video can land 1–2 benefits, max. A 30-second can land 3.
• Specify the CTA exactly. “Try free for 14 days” is concrete. “sign up” isn’t.
• Reuse a brand character. A recurring host (@-mention) makes a series of promos feel like one brand.

Adding a CTA card or animated text

Popp supports animated text overlays — titles, lower-thirds, big punchy social-ad text. Just describe what you want:

…end with a full-screen card that says “Try free for 14 days” in our brand orange (#FF6A00) with a subtle motion zoom.