Influencer / UGC-style ads

UGC (user-generated content) ads work because they don’t look like ads. They look like a real person sitting in their kitchen, telling you about something they like. Popcorn produces UGC-style videos with either a fully generated host or one based on a real person.

When to use this

• Direct-response social ads (TikTok, Reels, Shorts).
• Reviews, unboxings, “day in the life” formats.
• Faceless brands that need a recurring on-camera presence without a real creator.

Prompt pattern

UGC-style ad promoting <product>. Host is <description or @character>. Setting: <where they are>. Tone: <authentic / casual / hyped>. <Length, orientation>.

Examples

UGC-style ad for our supplement. Host is a 28-year-old woman in her bedroom, morning light, casual hoodie. She talks straight to camera about how the supplement changed her morning routine. Tone: relatable, slightly skeptical-but-converted. 30 sec, vertical.

Influencer-style ad with @Luna recommending our SaaS tool. She’s at a coworking space, mid-action. End with “Use code LUNA10 for 10% off”. 15 sec, vertical.

What Popp will do

1. Generate (or use) the host as a character element, so they look the same across shots and any future episodes.
2. Optionally use a voice you’ve cloned or designed for them — including from a YouTube link of a real person.
3. Write a script in a UGC voice (not corporate copy).
4. Generate the talking-head shots, optionally cut with B-roll of the product.
5. Compose with captions burned in (almost always on for this format).

Tips

• Make the host a permanent element. UGC ads land harder when the same face shows up every time. Save your host as a global character so you can @-mention them in every ad.
• Clone a real voice (with permission). If you have an actual influencer you want to feature, voice cloning makes it sound like them.
• Don’t over-produce. UGC works because it looks unpolished. Resist the urge to ask for cinematic lighting or sweeping camera moves.
• Captions on. Most UGC ads are watched silently in feed.

Casting a real person

You can ask Popp to cast a real person — for example, a creator you’ve licensed for an ad campaign. Drop a reference photo and (optionally) a YouTube link to a video of them speaking, and Popp can:

• Build a character that looks like them.
• Clone their voice from the YouTube audio.
• Use both in the ad.

You’re responsible for ensuring you have the rights to use someone’s likeness and voice.